Valentino Chocolate

misuse 1: Background Valentino is a public listed federation which is long-familiar for its luxurious coffee tree made in Turin, Italy. Its chocolate which goes below the brand name of Valentino have a palatable and distinctive taste. In addition to that, Valentino has also won many global awards for their finest handmade chocolates. The company first came around by that marketing raw chocolate to other producers. Soon aft(prenominal) that, they began selling packaged chocolates directly to the trade. Regrettably, the products of Valentino are losing appeal in upstart years. The products of the company are too limited in varieties. To function matters worst, its rawly me are not hitting the market well. This led to a slower sales growth for the faint three years. be has also been continuously increasing in these few years. Consequently, it moved(p) the companys profit significantly. Step 2: difficulty statement Va lentino is a renowned chocolate manufacturer found in Turin, Italy which is undergoing a financial problem in hurt of decline in profit and sales growth, all in which is due to an ineffective and inefficient management which failed to effect a strong brand as well as failed to see market demand. Step 5 Problem resoluteness good example 1 Expand product line Product eyeshot 1.Will the saucy packaging for the current and spic-and-span product development the companys sales?

It pass on be much appeal as the products will have a ! clean new look 2.Which new places will the new products launched? real countries: US, UK, Taiwan, Singapore, Hong Kong, Australia, Canada, etc. . Planning Perspective 1.What kind of price will be used for the companys new products? contrary types of pricing will be used to target playing area different market...If you want to get a full essay, participation it on our website: BestEssayCheap.com

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