Benefits and Challenges of Targeted Marketing

This case discussed how Cypress semiconducting material Corp. and Fleet Financial Corp. created a guest satisfaction questionnaire which was web-based and how successful it was for there follow. The online questionnaire once depart out by a node is sent this instant to the company where they can review it and action it agilely. It was fitting to emit the company what they needed to target to ensure that there client satisfaction was at its best. With data macerateho lend oneselfs, data marts, data mining tools, statistical and analytical softw atomic number 18 and CRM systems companies are open to beget more sophisticated with their customer research and market. These tools ware been racy to the companys success and customer satisfaction.         1. How does the recitation of Internet technologies to gravel up the marketing function at Cypress Semiconductor improve telephone circuit and customer value? This company has been able to get im mediate feedback from their web-based questionnaire that they deliver been able to use to make the necessary changes, additions or subtractions to their current policy and procedures. This has increase their customer satisfaction which in turn has improved their business.         2. What are the benefits and potential challenges of FleetBostons use of IT to support their targeted marketing programs?

This company has been able to increase the number of analysts in its database marketing area from 3 to more than 30 in five years. This has boosted the returns from its sales campaigns tenfold. They ha ve been able to compute and impression the ! profitability of all customer and compute the cost of every kind of transaction and customer interaction from the use of IT. They use AI (artificial intelligence) system to go bad real time minutes and can spot outgo patterns that increase or decrease. They have been able to cut their excoriation rate in half(prenominal) with the use of... If you want to get a full essay, aim it on our website: BestEssayCheap.com

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